Michael Trudgeon has practiced across the disciplines of architecture, industrial design and communication design since 1983. As design director at Crowd he has developed strategies to prototype new technology solutions and new patterns of use that manage the risks of change and innovation in large commercial architectural projects. Resulting projects include flagship cinema complexes for Hoyts in Melbourne and Sydney, digital cinema capsules for ACMI in Melbourne, user immersion prototyping labs and retail banking designs for NAB, retail fit-outs for the RTA, a national retail redesign for CUA and design consulting for ANZ and Mirvac.